Finding a hotel operator
Operator search for hotels in the DACH region
An operator search starts with the requirement profile for the individual property, not with the network. The highest offer is not automatically the best one. What matters is the rent the business can carry over the full term of the lease. Only once that figure exists can an operator's offer be judged at all. We then approach suitable companies directly, and our access comes from many years of recruitment work in the hospitality industry. We know a large part of the operators from placing their management, not from the day a property came to market.
Two starting positions, two calculations
Owners who need an operator arrive from one of two directions. The question sounds the same, the figures behind it are not.
The hotel has been run by the owner so far
Here the answer sits in your own accounts. We look at what the business has earned over recent years and derive from that the rent it can actually carry.
One point is regularly overlooked. In an owner-operated business the owner's own working time appears in no profit and loss account, and the same is often true for family members. A tenant has to pay for those positions. A rent calculated from the unadjusted result comes out too high, and the lease holds until the first weak season.
The hotel is already let and the operator is leaving
Here there is a running lease and the figures of a third party. The rent paid so far is an indication but not proof. That it was paid for years does not mean it was sustainable.
From an incoming operator we therefore ask for their own projection for your hotel, not only an offer. We test two things against it. First, whether the rent offered can be paid out of the planned result at all. Second, the rent cover ratio, meaning the relationship between the operating result before rent and the rent itself. Where that ratio sits close to one, nothing is left for a weak year, and that is where renegotiations begin.
What the rent has to cover
We calculate from the business upwards. The starting point is the adjusted result before rent. An operator needs a commercial margin out of it. Replacement of furniture and equipment does not disappear because a higher rent would be convenient, and neither do the costs the lease allocates to the tenant.
What remains shows the order of magnitude the business can carry. That figure has to be calculated independently of what an owner hopes for or an operator initially offers.
Where leases fail
Most problems are already in the contract. The most common dispute is not the rent itself but the question of who pays for what.
Settling the structure and the roof is not enough. Before signing, the full schedule of responsibilities belongs in the contract, meaning the split between owner and tenant for every position. That includes the technical installations from heating and ventilation to the lift and the fire alarm, the maintenance agreements, repairs with a value threshold per case, the replacement of furniture and equipment, insurance, public charges, and the question of who carries an investment and who owns it at the end of the term.
What is left open there is not forgotten. It comes back with the first major repair.
Questions and answers
How do you find the operator?
We hold a database of more than two thousand operating companies in the German-speaking market, from single owner-managed houses to international groups. For more than four in five the managing director is recorded by name. We are in contact with operating companies daily and ask for their expansion criteria regularly, because who is growing where changes quickly.
Do you check whether they can pay?
Yes. A good concept is worth little if the company behind it cannot carry the lease. Reviewing the operating company is part of the search, not an optional extra.
What is a market rent for a hotel?
It does not follow from a flat amount per room. Earnings, type of operation and the allocation of costs in the lease all decide it. We calculate those before approaching anyone.
Can you also find a buyer instead?
Yes. Both routes are often worth comparing, because a letting keeps the asset and a sale releases the capital. We can put both figures side by side before you decide.
Let us talk about your property
An initial view on the sustainable rent takes a short conversation. It costs nothing and commits you to nothing.
- Telephone
- +49 211 239 554 0
- Response
- within 24 hours
Your contact
Timo Hofmann
Managing Director
- Direct line
- +49 211 239 554 09
English and German. A short call is enough for a first view on the rent.
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